He announced this with a commercial that has over 130,000 views on YouTube as of 2021. In 2015, Whitlock started selling branded merchandise featuring the phrase, from the website "".
As of 2021, the YouTube video has over 27,000 views. In 2009, YouTuber Scottsinthehouse created a drum and bass remix of the phrase (below). As of 2021, the video has over 1.1 million views. In 2007, YouTuber Linguica posted a video (below) of Clay Davis saying "sheeeeee-it" stretched out for the entire length of a scene. Starting in 2007, the word became widely used on YouTube. The YTMND has over 20,000 views as of 2021. Multiple other YTMNDs would be created using clips of Whitlock, including "Clay Davis sparking" by YTMND user petkow, which loops the sound to resemble the noise of an electric current. On November 29th 2007, a YTMND was created using a clip of Whitlock in The 25th Hour, by YTMND user Kefka. The word was also used as the source for memes. The phrase also caught on as a general catchphrase with Metafilter using it as their response to The Wire's cancellation.
#25TH HOUR TV#
Slate referred to the character and his catchphrase as one of the most memorable elements of the show in a 2007 fall TV preview. The word gained popularity and quickly became associated with Whitlock's character Clay Davis. By season 4, including the clip below, the word was specifically being written into the script for Whitlock's character to read as "sheee-it". Whitlock's first use of the word was in Season 3, Episode 6, titled "Homecoming", which first aired October 31st, 2004. The word itself started appearing in 2003, with UrbanDictionary entries for several different spellings appearing throughout the year, including "sheeee-it", "sheeeeeeeit", "sheeet" and "sheeeit". According to Whitlock, the film's director, Spike Lee, encouraged him to use the delivery onscreen after having heard him use it in conversation. In 24 short hours Monty Brogan (Norton) goes to prison for seven long years. Edward Norton heads an amazing all-star cast in the critically acclaimed Spike Lee film 25th HOUR.
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He first used the delivery onscreen in the 2002 film The 25th Hour (below), as he is arresting Edward Norton's character Monty Brogan. Purchase 25th Hour on digital and stream instantly or download offline. The phrase would inspire several remixes, jokes and videos throughout the 2000s, leading into the 2010s.Īccording to a 2008 interview with Isiah Whitlock, Jr., he adopted the unusual way of delivering the word "shit" from an uncle, and would use it regularly in conversation.
#25TH HOUR SERIES#
Whitlock first used the term in the film The 25th Hour, but became culturally associated with it through repeated use in the HBO TV series The Wire. So Im not the biggest advocate for his films (Although I am excited to see what he does with Oldboy), but I watched The 25th Hour today and found it a. Anna, and out of those I only remember enjoying Inside Man. Sheeeee-it is a catchphrase popularized by actor Isiah Whitlock, Jr. Honestly I only remember Inside Man and Miracle at St. Clay davis, catchphrase, the wire, hbo, remix, tv, isiah whitlock jr, the 25th hour About
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